Passion turns into a successful business- Glamvila

Sushma Koushik is a science graduate, she is a passionate artist and wanted to start something allied to her passion. This compels her to start terracotta jewellery.

Her interest in art started from her childhood days. Sushma’s mom played a crucial role in teaching many art forms including painting, hand embroidery, crochet, tatting, and many others. Her mother has been her mentor and inspiration. She always had her mom’s back

Being a passionate artist, she learned many forms of paintings, some of them by unassisted and some from a virtuoso in an artistic pursuit. Some great maestro -Tanjore, Mural, Oil Painting, Solarwood, Glass Painting, and many more.

Thanks for being with us today !!

Mounika: In your own words, what is Glamvila?

Sushma: Glamvila is a one-stop destination for designer handcrafted and fashion jewellery. It is the best in quality, cost-effective and affordable.

Glamvila- Jewellery

How Glamvila came into existence?

I was teaching in one of the reputed institutions and started making terracotta jewellery as a hobby. I received a positive response from many friends and customers which encouraged me to create more designs. And it was no longer just a hobby but a successful business

Four years back I quit my job and started making terracotta jewellery under the brand name Glamvila. It was my hubby’s encouragement and support which helped me to start a brand.

How do you stand out from traditional jewelers? How are they unique?

We at Glamvila provides complete customization of jewellery as per the client’s taste

It has a wide range of collection from traditional jewellery to modern jewellery which matches every kind of attire.

What types of products do you offer to your customers?

We have an amazing collection of jewellery!!

In Handcrafted collection- terracotta jewellery, thread jewellery, fabric jewellery, semiprecious beads jewellery and many more.

The designer collection has German silver, matte polish jewellery, ad jewellery, and many more.

Online channels are booming, so what’re your plans for Glamvila?

Online channels are the best way to reach a large customer base. we are there on social sites like Facebook and Instagram. I would like to further expand through e-commerce websites so that it reaches to more number of customers across the globe.

What excites you most about your industry?

Being a passionate artist I get to explore my creativity and try out my hands on different art forms.

What is your vision for the company?

I want Glamvila to be the industry leader!!

What challenges did you face in your journey so far?

To maintain the best quality and making it affordable was one of the greatest challenges faced by me.

Terracotta being fragile, handling it from the firing process to delivering the finished product to the customer was the second big challenge faced by me.

What advice would you give to someone starting out as an aspiring entrepreneur?

Allow your passion to become your profession and don’t stop until you reach your goal.

Thanks for your time Sushma!!

Edited by: lavisha chhajed

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